About Us

Welcome to SAROHI — Draped In Tradition.

Founded by Tanu Baghel Saini, SAROHI began its journey in 2021 under the name LaibabyTanu in Raipur. What started as a small, passion-driven venture has grown into a global vision: to celebrate the soul of Indian ethnic wear with contemporary sophistication, exceptional craftsmanship, and uncompromising quality.

At SAROHI, we believe that ethnic fashion is not just clothing — it is culture, artistry, emotion, and identity. Every collection is thoughtfully designed to honor India’s rich textile heritage while embracing the aesthetics and aspirations of today’s modern woman.

Our Essence

SAROHI stands for timeless beauty, refined craftsmanship, and effortless luxury.
We curate and create ethnic and fusion wear that highlights:

Handwork and artisanal detailing that preserve traditional craftsmanship
Modern silhouettes that bring comfort, elegance, and confidence
Limited-batch production, ensuring exclusivity and minimizing waste

Every SAROHI piece is a blend of tradition and trend — thoughtfully designed for women who value authenticity, quality, and individuality.

Our Philosophy

We believe in:

✨ Designs that tell stories, not just seasons
✨ Style that is personal, timeless, and expressive
✨ Comfort that never compromises on beauty

Our collections are created with a deep understanding of what today’s women seek: clothing that feels good, looks beautiful, and celebrates who they are — independent, graceful, and empowered.

Our Vision

To bring the elegance of Indian ethnic wear to the global stage —
where SAROHI becomes a destination for premium, curated, handcrafted fashion rooted in India yet embraced worldwide.

Our Mission

To deliver beautifully crafted ethnic and fusion wear that balances:
✔️ Quality
✔️ Affordability
✔️ Comfort
✔️ Unmatched design

All while offering a seamless shopping experience and exceptional customer care.

The SAROHI Woman

She is free-spirited yet rooted, modern yet mindful, confident in expressing herself through fashion.
She values grace, strength, and individuality — and seeks clothing that reflects her story.

SAROHI is where the timeless grace of Indian ethnic wear meets the modern woman's spirit. We believe that tradition is not just a memory—it's a continuous, beautiful story.
We specialize in premium women’s ethnic wear and handcrafted jewellery. From the rich textures of a celebration-ready ensemble to the subtle shimmer of an everyday jewel. Each piece is designed to make you feel connected to a rich legacy. When you choose SAROHI, you are choosing to be Draped in Tradition.
SAROHI represents the journey of a woman: strong, rooted, and beautifully evolving. Every detail is thoughtfully designed to make sure that you are truly ‘Draped in Tradition’—comfortable in your culture, confident in your style.